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Billionaire Rick Caruso’s eponymous real estate company is jumping into the world of cryptocurrency, announcing Wednesday it will begin accepting bitcoin as rent payment at its residential and retail properties.  

“We believe that cryptocurrency is here to stay. We believe that bitcoin is a right investment for us,” Caruso said in an interview Wednesday on CNBC’s “Power Lunch.” “We’ve allocated a percentage of what would normally go into the capital markets into bitcoin.”

The moves from Caruso’s Los Angeles-based company represent the latest institutional adoption of bitcoin, which is seen as one factor helping the world’s largest cryptocurrency soar in price in recent months. Bitcoin was trading just below $56,000 per coin Wednesday, up from around $11,000 apiece in early October, according to Coinbase.

Tesla earlier this year bought bitcoin using cash on its balance sheet, and the Elon Musk-led company later began to accept it as payment for its electric vehicles. Jack Dorsey’s Square also has purchased bitcoin for its corporate treasury.

There’s also been movement from Wall Street firms. Morgan Stanley was the first big U.S. bank to announce it would provide access to bitcoin funds for its wealth management clients, CNBC reported last month. The private wealth management group at Goldman Sachs also is expected to soon offer its clients investment vehicles for bitcoin and other digital assets.