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Human Interest Group Sports (HIG's) athlete client Tim Don set a new world record for the fastest time at an IRONMAN race during this weekend’s IRONMAN South American Championship. HIG congratulates Don for his record-smashing time of 7:40:23.  Holy $*!%

Don’s performance in Florianopolis, Brazil was four minutes faster than the record time previously held by professional triathlete Lionel Sanders.

“Going into the race, I definitely felt the best prepared for any Ironman I have done, both physically and mentally,” said Don. “I gave everything to the line, and it was not till I turned around and saw 7:40:23 that I could believe I had done it.”

“It was a dream day that still makes me smile ear to ear thinking about it!”

Don steadily increased his speed through the day, securing his victory with the fastest run in the race. Don’s race splits were 44:16 (2.4-mile swim), 4:06:56 (112- mile bike), and 2:44:46 (26.2- mile run).

“The last 10km was very tough mentally, having been out there for seven hours, pushing all day long. I had to dig deep mentally to keep pushing on and trying to stick to pace,” Don explained. “The Team Bravo guys were shouting that I could get the record if I run a 2.48. I did not realize they meant the WORLD RECORD!”

Setting the world’s fastest IRONMAN time is the latest accomplishment for the British triathlete who has dominated the full spectrum of triathlon distances: an ITU Olympic-distance World Champion, a three-time member of Britain’s Olympic triathlon team, and perennial IRONMAN 70.3 victor, including Regional Championships in North and South America.  In 2016, British Triathlon recognized Don as its Long-Distance Athlete of the Year.

“Congratulations and huge respect to Tim for delivering a performance that sets a new standard for triathlon,” said the Human Interest Group Sports partner Michael Cardoza. “Clocking a 7:40 time for an IRONMAN is a legitimate game changer.”

“Tim’s record is even more impressive considering he started racing the IRONMAN distance less than three years ago. Knowing Tim and his work ethic, this is not the last impressive feat we will see from him.”

Don credits his coaches, his performance based partnerships, and the
high-altitude training in his hometown of Boulder, Colorado as factors that helped him achieve such monumental race execution.   The Don lines up next at the Ironman 70.3 Mt. Tremblant on June 25th and will compete at both the IRONMAN 70.3 and IRONMAN World Championships this October on the Big Island of Hawaii.